Having spent more than a decade as a marketer for various B2B companies, here’s what I have realized: The purpose of The Revenue Marketing Book and the role of Kickstarter Your journey as an authorpreneur starts only after you have identified your purpose.

Establish yourself as a thought leader and thereby use your book like a business card.

And you might want to make your book part of your actionable coaching material) You want to offer something tangible for your community (for example, you might be a consultant or a coach.

You want to make your book a best-seller.While those can still be your intrinsic motivation, in my view, there are three broad purposes of a book or ways in which you can use your book: It all starts with knowing the answer to “Why this book?” And the answer to this question cannot just be “Because I felt like it…” or “I have a story to tell” or “I want to become famous or make money”. You need to know – who your readers are, why should they buy your book, where can they find it, how will they get to know about your book, etc.Īs an author who has published seven books in the past, with the most recent one titled “The Revenue Marketing Book” released worldwide just two days ago, I’ve had quite a few learnings along the journey.Īnd that’s the learning that I’m going to share with you now. Similarly, when you are writing a book, you are not just an author but an authorpreneur. When you are building a product you need to have clarity on: who is the product for, are the users and decision-makers the same, how are you going to build engagement and adoption for your product, so on and so forth. Writing a book and marketing it is very similar to founding a product-based startup.

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